...Attention Entrepreneurs, Virtual Assistants, Small Business Owners...

"Is Your Business On the
Internet Superhighway...
Or Is It Stuck By the Side of the Road?"

Wednesday night, 11:47 pm

Dear Friend,

Whether you choose to drive the business equivalent of a sleek convertible, a practical mini-van, or a confident SUV, if you want your business on the Internet Superhighway, you've got to know how to open the door, put in the key, put it in gear, AND step on the gas! Your "vehicle" on that highway is your WEBSITE.

Whether you're "toting" baby clothes for sale in your website vehicle or "touting" professional services from a "virtual loudspeaker" attached to the roof, YOU want to be the one in the driver's seat. Let me explain...

You Take Care of Your Car, Don't You?

If you think of your website as your "vehicle" on the Internet Superhighway, then it makes sense that you'd want to know at least some things about HOW it works and how to make sure it IS working. You certainly would know how to "fill it with gas," and "drive it" yourself!

And yet every year dozens of entrepreneurs, virtual assistants, and small business owners buy their "vehicles" on the Internet Superhighway, fill up the back seat with great ideas, jump in the driver's seat, put it in gear, but wait for their web designer to step on the gas for them.

Um, hello? What's wrong with this picture? If you operate your website this way, you may eventually "get there," but a whole lot of people (including your competitors) who DO know how to drive their own Internet Superhighway vehicles will be passing you by.

Finally There Is a Self-Paced Coaching Program That Puts YOU Back in the Driver's Seat
with YOUR Foot on the Gas!

Now you have a place where you can go to learn how to create a website if you need one, get answers to your everyday website questions as you manage them, and learn how to improve your website for better responsiveness from your visitors.

After years of refinement, for the first time there is a website-product-plus-coaching-program that can get a new website "on the road", get an existing website "purring", and "supercharge" an already thriving website.

Hi, my name is Toolie® and I teach motivated entrepreneurs, virtual assistants, and small business owners how to get more done in less time by learning strategic computer skills that make them money. I've been in the computer business for more than 25 years, and I've been an entrepreneur for the last 5 years. I have taught adults ages 19 to 91 how to use computers and software, so I know how to explain technical details in plain language.

Don't Worry! You Don't Have to Know Everything ... Just the Really Useful Stuff!™

My specialty is sifting through current Internet technology to find the minimum knowledge and effort that is necessary (for websites, blogs, personal computing, etc.) and focusing on what works for entrepreneurs, virtual assistants, and small business owners who are time-starved and need to make money.


Lorrie Morgan-Ferrero ~ Van Nuys, CA
www.redhotcopy.com

 

Rosie Horner on Toolie's Webinars:

"[Toolie], I can tell you from personal experience [that] what you provide is so valuable. And it's valuable because you make things clear. It's simple, and as a Baby Boomer, I appreciate that. And I feel so empowered after every seminar I have with you!"

Rosie Horner ~ Maplewood, NJ
www.rosiesboomerreview.com

I wasn't born a techie. I started out in life as a professional musician: you know, the quintessential starving artist? I got involved with computers in college, and those skills paid for a lot of expensive music lessons. What I learned from those "day jobs" is that I needed to stay open to learning things other than music that could keep my musical career going.

Those same "learn it and get it done" skills help me now as an entrepreneur, and I want that same level of confidence and competence for you. I want YOU to be empowered to take care of yourself and take care of your websites -- possibly the most valuable and potentially lucrative business assets you have.

Announcing the "I Can Fix My Website"
Self-Paced Course and Coaching Program

For the first time, there is a course designed for entrepreneurs, virtual assistants, and small business owners that teaches REAL SKILLS based on YOUR needs, not what some designer thinks you need. This self-paced program is made for people who want to hone in on and learn the good stuff that works!

Good news for entrepreneurs!

When you invest in the course, you'll receive your multi-disc set of training CDs with all the lessons you need to get a website on the Internet Superhighway. Then, you set up a 1-hour private coaching session with me where we assess your current website if you have one and/or plan a new one if you don't. Then, over those first 3 months, you'll have 4 more 30-minute private sessions with me to support your website progress.

In between sessions, you can post questions in our dedicated support forum where other entrepreneurs, small business owners, and virtual assistants like you share ideas and help each other. Finally, twice a month we have either a website critique/makeover, or a session with new ideas and demonstrations.

You won't believe the money you'll MAKE (not to mention the money you'll SAVE) very quickly in this program. I designed it that way. I want to help you get in, apply this skillset, and get on with your life. But you might still have some questions like...

"But Wait! What About 'Renting' a Car?"

I can hear you now: "Toolie, do I really have to learn how to work on my website? Why can't I just use a website template or one of those site builders?" Well, you could, but that's like renting a car: you're even less motivated to understand it because you don't own it.

Template (pre-fab) websites can be helpful ...ohhhhh... right up to the minute you want to change something, or the moment you push them beyond their design limits. As soon as your template "goes out of whack" because you added one too many menu items or put one too many items in the list, you're stuck. You're just postponing the inevitable "breakdown" because you still don't know how to maintain or expand your template -- or it won't let you, as is often the case with site builders.

Speaking of Breakdowns, How Is
YOUR Economy?

These days we're all looking for ways to trim expenses, aren't we? You could be learning how to make simple changes to your web pages yourself and saving money in the process!

I felt so bad for an entrepreneur I talked to the other day who said she was paying $100 a month to a web designer, but was only allowed 3 changes a month. Yikes! This is the Internet we're talking about, right? Things on the Internet change 3 times a minute!

Web Professionals Can Be Helpful, But...

Then there's the successful entrepreneur I spoke to a year ago about setting up a blog on his website. He had been asking his web designer to install one for him, and finally (after months of dodging his calls) he concluded that she simply didn't know how. I told him I would take care of the installation for him, but I needed the username and password to the web server.

Ouch!

He called me back a few days later to cancel the installation. My request for access to his web server had angered his current web designer, and he was afraid he'd lose his website completely if she cut off his site. To this day, he does not have a blog...on any site.

Please tell me you're not being held hostage by a web designer! With a small investment in yourself, you could free yourself from the bonds of "website fear."

Whose Schedule Are You On?

Don't get me wrong, I love web designers -- I am one! I've used other web and graphic desgners myself from time to time. But they're human beings too, with schedules of their own. And I am not their only client, so I have to wait around for changes just like you do if you're still depending on a web designer for everything.

What I know from being an Internet Marketer is that Speed to Market is Everything! If you think of a brilliant idea at 9 pm that needs to go on your website before a 9 am product launch, could you do it tonight if you had to? With my help YOU COULD!

Toolie, What Makes This Course Different?

When I first left Microsoft to start my own business, I already had some basic HTML skills. Like a good student, I took classes at the local community college to learn more. While I was there, though, I noticed that I was the only entrepreneur in the room.

That should have been my first clue: the college was teaching me what corporate web designers do when they've got plenty of money and plenty of time. That's not the life of an entrepreneur. You may have some money coming in, but time is extremely precious! You need the core knowledge (save the frills for later), you need it fast, and you need it to work NOW.

After working on 17 websites of my own and dozens more for clients, I have figured out the simplest, fastest, most efficient ways to get websites up and running. And here's the best part: Internet search engines (the source of most new customers) LOVE simple websites! You don't have to waste your money on flashy stuff: stick with what attracts website traffic, and profit from your wisdom! It's a win-win situation.

I'll also tell you a VERY important secret to all this that web designers don't want you to know. What I'm about to show you is detailed, but not difficult!! You will be pleasantly surprised at how quickly you learn.

A Website Course Designed Just For YOU!

I started this product by putting all the best stuff I could find about creating websites for entrepreneurs, virtual assistants, and small businesses into a live, 12-hour course that I taught over the Internet to 4 different groups of entrepreneurs.

I have since expanded that course content by 30%, and now I have recorded it to disc. With the "I Can Fix My Website Course," you can learn step-by-step how to create, fix, or improve your websites at your own pace to get the job done.

This isn't just theory! During the course, you watch me build one of my own business websites from the beginning, step-by-step, until it's done and ready for the Internet.

The course is divided into 4 sections: Define It, Design It, Write It, Promote It. Wanna see what I've included? This is just a partial list! Remember, you can pick and choose what you want to learn.

Define It!

  • Planning Your Website
    • Your Audience and Target Market
    • Purpose Statements and Reasoning
    • Basic Keyword Research
  • Types of Websites You Can Create
    • "Brochure" Websites
    • Blogs
    • One-Page Salesletters
    • Article Websites
    • Forums
  • Domains and Web Hosting
    • What to Call Your Site
    • Where to Store Your Website

Design It!

  • Web Page Layouts and Usability
    • Why Some Website Layouts Work and Others Don't
    • What It Means to Have a User-Friendly Website
  • Website Software and Utilities
    • Free and Low-Cost Website HTML Editors
    • Intermediate-Level HTML Editors
    • Professional-Level HTML Editors
    • Menu Generators
    • Color Scheme Generators
  • Working with Website Graphics
    • Free and Low-Cost Image Editors You Can Use
    • Working with Images
  • Working with HTML and CSS
    • Creating or Improving Your First HTML Pages
    • Understanding HTML Attributes
    • Using Tables for Placement and Structure
    • Working with Cascading Style Sheets to Save Time
    • Using CSS in Individual Tags
    • Creating Pages Around Keywords
    • Creating Menus
    • Website Secrets and Shortcuts
  • Working with Web Professionals If You Need Them
    • Types of Web Professionals
    • How to Set Expectations if You Hire Their Help
    • Asking About Turnaround Times
    • ... and more

Write It!

  • Content Ideas and Writing Tips
    • Content to Include in Your Website
    • How to Plan for New Content
    • How to Write Quickly and Effectively
    • How to Reuse Content You've Created
  • Creating Audio Content
    • Types of Audio Files
    • Audio Hardware
    • Audio Editing Software
    • Converting Audio for Use on the Internet
  • Creating Video Content
    • Video File Formats for the Internet
    • Types of Video Cameras
    • Video Editing Software
    • Creating, Editing, Uploading, and Sharing Screen-Capture Video (Camtasia)
    • Creating, Editing, Uploading, and Sharing Full-Motion Video (Flip Video, Camcorders, YouTube)
  • Creating One-Page Salesletters
    • Writing Features and Benefits
    • Writing Words that Sell
    • Incorporating Audio and Video

Promote It!

  • Creating Results for Your Website
    • Finishing Touches (sitemaps, etc.)
    • Adding Google Analytics
    • Building Links to Your Website
  • Internet Marketing, Ecommerce, and Social Media
    • Working with a Shopping Cart
    • Email Campaigns
    • Using Autoresponders
    • Installing Social Media Icons, Badges,
      and Feeds on your site
    • ... and much more
  • Using Pay-Per-Click
    • Setting Up an Account
    • Researching Keywords
    • Writing PPC Ads
  • Offline Marketing Techniques
    • Publicity
    • Advertising
    • Greeting Card and Postcard Marketing
  • ...and MUCH, Much More!

These Plannign Documents are a Valuable Resource











Remember, we have a dedicated support forum where you can find additional resources, ask questions, post your problems, and get solutions! Plus, we have 2 webinar calls a month: one for learning new techniques, and one open Q&A and/or on-the-spot Quick-Fix session.

Mike Black "Outstanding! Toolie presents information in bite size pieces that are easliy digested, professionally presented, and VALUABLE!"

Mike Black ~ Austin, TX
www.thecoachingcenter.net

Toolie, Do I Really Need to Know This Stuff?

Yeah, you really do, if you're serious about using the Internet to make money in your business. I know there are plenty of other people who will tell you that you don't have to, just so they can sell you their quick-fix programs.

How do I know this? Because I've helped disillusioned website owners regain their confidence, learn how to manage their websites, start attracting customers, and finally start making money through those websites.

  • Have you already been burned by a quick-fix solution that ended up wasting your time and money? It happened to me too, but we can make it right.
  • Are you the kind of person who recognizes the value of doing something right the first time so that you don't have to do it over again? Excellent! I'm so glad to meet you!
  • Maybe you're a Virtual Assistant looking for ways to expand your services to your customers. Hey, welcome, you've come to the right place! I teach real skills in this course.
  • Maybe you've just been laid off, and you're taking that leap into entrepreneurship for the first time. I'm so glad you're here: let's get you started off right!
  • Or are you in high school or college, looking for a good "backup" skill to help you make money while you're in college? Real HTML and Cascading Style Sheet (CSS) skills are marketable as a part-time job, and I can help you get started right away.

Knowing how to manage a website and confidently make it work for you is a smart investment in yourself. Believe me, there are website courses out there where you can pay more, learn less, and still end up dependent on a web designer. I'd rather that you pay less, learn more, and become self-sufficient.

You'll use your skills for more than just websites. Think about the autoresponders, the email newsletters, e-courses, squeeze pages, one-page salesletters, and thank-you pages you'll want to create for your online product sales! Think about adding text widgets in blogs or social media feeds on your website. You will learn these HTML and CSS skills during the course, and use them over and over and over again on both websites and blogs. And you'll save money because you can copy, paste, and tweak in no time.

"After attending Toolie's class I've realized that she has removed the mystery of HTML for me. Toolie has done this with ease and clarity. I recommend her coaching to every one who is not computer-savvy."

Dr Nili Sachs ~ Rockford, MN
www.drnili.com

...I Just Have a Few Questions...

That's OK! Here are some of the most common questions I receive.

  • How do I even know where to start?
    Your course investment includes 3 hours of one-on-one coaching time, starting with a 1-hour strategy session where you and I make sure you get started quickly and easily. We'll go over your ideas, make sure you have your domain name and a good hosting plan, and put your plan to work. Then, we can meet 4 more times for 30 minutes each, which will keep you on track. You have up to 3 months to use this coaching time with me.
  • What HTML editing software do I need (like FrontPage or something)?
    If you're worried that you're going to have to spend a lot of money on a website editor, don't worry! I can show you a great website editor that is FREE, and two more editors with extra features that cost less than $70.
  • What else do I have to buy?
    My Mom taught me to be frugal, so I look for free but good tools wherever I can. During the course I recommend that you purchase a menu-generating tool that's about $40 and an image editor (Photoshop Elements) that's about $70. But guess what! They BOTH come with 30-day free trials, so you can try before you buy to be sure you really need them.
  • What if 3 months isn't enough time?
    You are welcome to continue your support forum participation at a reduced membership price reserved just for ICFMW graduates. That membership includes the 2 monthly group calls. You can also invest in more one-on-one coaching time with me at reduced rates.

Let's Recap!

Here it is in one box: everything you get for your investment in this program!

The "I Can Fix My Website" Course

The I Can Fix My Website Course
  • A 6-CD Set of training CDs
    ($399 value)

    This multi-disc set contain 20- to 40-minute videos that demonstrate start-to-finish how to put a website together. You can start from the beginning, or skip straight to the section you want to view to improve that area of your website. You can rewind, repeat, and review as many times as you want.
  • I Can Fix My Website (ICFMW) Action Guide ($49 value)
    There are some important planning documents and details that you'll want to track as you build and improve your website. You'll receive your own ICFMW Action Guide in a 3-ring binder that lets you record domain registrations, your usernames and passwords, and lots of great ideas, as soon as you think of them!
  • Demonstration and Template Files ($199 value)
    I'm not only showing you how to put a website together, I give you the files you can use as-is or customize to your personal tastes. You don't have to start from scratch because I'll give you a head-start!
  • Individual Strategy Session ($150 value)
    As soon as you receive your product, you'll visit a special website to make an appointment with me for your one-hour strategy session. We'll go over the details of your site and make a plan to get you going!
  • Followup Coaching Calls ($300 value)
    You and I will have 4 more 30-minute sessions over a total of 3 months while you're working on your website. We can schedule a regular appointment, or you can set up calls when YOU need them!
  • ToolieForums.com
  • 3 Months of Free ICFMW Support Forum Access
    ($111 value)

    The ICFMW Support Forum is a website where you can post questions, look up solutions, find resources, share ideas with other coaching clients, and keep up with the latest information on websites, keywords, search engine optimization, and web traffic techniques. Each forum corresponds to a section of the product, so you'll find the latest information for those section in the corresponding forums. As my coaching client, you'll have free access for 3 months!
  • Preferred Rates on Continuing Monthly Forum Membership ($120 value)
    Once your 3 months of free access is complete, you can continue to participate in the forum at a low monthly rate reserved especially for graduates of the ICFMW coaching program.
  • Monthly Group Coaching Webinars
    ($47 value)

    Once a month, current coaching clients and forum members enjoy a group coaching call where we learn new technique we can apply to our websites.
  • Monthly Website Makeover/Critique Webinars ($47 value)
    Current coaching clients and forum members can submit their websites for a makeover or a critique of their progress. Believe me, you'll learn a ton by watching how we get things done! Or we have open Q&A and/or Quick-Fix session instead.
  • BONUS: Laminated Online Graphics Reference ($27 value)
    This handy reference sheet helps you decide what graphic file type to use on your website so that it loads quickly and looks great.

That's a total value of $1449! But what will it cost you?

YOU get ALL of the above -- discs, workbook, coaching, the reference sheet, and support forum access for $397.

I know you're watching every dollar, so I'm going to make this a no-brainer decision. You can pay the $397 all at once, or make 3 payments of $133 each, billed 30 days apart: your choice.

  OR   

(goes to membership signup first!) (goes to shopping cart first
then membership signup!)

Now is Your Time -- You Can Do It!

It's more important than ever to have a website that attracts clients, delivers your message, and makes sales. This new course spends more time helping you plan your site around the keywords that searchers use, so that they find YOU, your products, and your services.

Think about how GREAT it will be this year to have a website that is effective!! We can work together to make that happen. Choose your payment plan and let's get started.

I Am Ready -- Sign Me Up!

Congratulations on your decision to put your business website BACK on the Internet Superhighway! I'll do everything I can to help you. This will be the best $397 you've ever spent on your business AND on yourself! Just click one of the payment plans below to sign up online.

  OR   

(goes to membership signup first!)  (goes to shopping cart first
then membership signup)

And of course, your satisfaction is guaranteed. If after the 4th lesson you are not satisfied with the quality, quantity, and clarity of the information delivered, I'll promptly refund your purchase price. -- Toolie®


To your continued success,

 

P.S. YOU know that it's time to create, fix, and enhance that website! Don't hesitate, and don't worry! I'm here to help you, and together we can make your website everything you need it to be!